A summary of the Trustpilot brand system as described in agency Further's own case study.
There is one brand item this time. Agency Further published a case study on extending the stars of the review service Trustpilot into a whole brand.
Trustpilot by Further. In its own case study, the agency Further says it extended the proportions and square geometry of Trustpilot's stars into blocks, layouts and motion. Reviews and customer voices sit at the center of the brand. The page carries no launch date, so I left the date out. It is an example of keeping a familiar logo recognizable while tying product screens and campaigns to the same shapes. It does not measure what the rebrand achieved.
Image: Further
I read it as an example of tying product screens and campaigns to one shape grammar without tearing up the logo. But the case study gives no results, so I cannot say whether it worked. That is my interpretation.
- Trustpilot case study, Further