# How\&How becomes HOW+HOW, with a volume-dial logo

Five design items checked today. The How\&How rebrand, Swiss Post Sans, the Toyto and Purple Garden identities and the INTL poster competition, each checked at the source.

- Language: en
- Published: 2026-11-03
- Tags: design, branding, howhow
- URL: https://devs7ud.io/en/trends/sensing-design-2026-11-03-en
- Translation (ko): https://devs7ud.io/trends/sensing-design-2026-11-03.md

## Design news, five items

These are the five design items checked today: one studio rebrand, a new typeface for the Swiss postal service, two brand identity cases and news from a poster competition. Each was opened at the source to confirm the date and content.

| Item | Date | In one line |
| --- | --- | --- |
| HOW+HOW rebrand | November 2 | A studio changes its name and logo |
| Swiss Post Sans | Date not stated | A new typeface for Swiss Post |
| Toyto identity | November 2 | A new face for a wooden-block toy brand |
| INTL poster competition | November 2 | This year's entries and trends |
| Purple Garden rebrand | October 28 | An identity that began with a séance |

_Source: the original article of each item._

## A new name and a new face

- [HOW+HOW rebrand](https://www.creativeboom.com/news/london-and-la-studio-howhow-launches-a-new-name-visual-identity-and-website/) — A London and LA studio's new name and logo
- [Toyto × Odd Works](https://www.itsnicethat.com/articles/odd-works-toyto-graphic-design-project-021126) — The identity of a wooden-block toy brand
- [Purple Garden × Mother Design](https://www.creativeboom.com/work/how-mother-design-turned-a-seance-into-a-new-identity-for-purple-garden/) — An identity that started with a séance

**HOW+HOW (November 2).** The London and LA design studio How&How is now HOW+HOW. The ampersand became a plus sign, and the lowercase name moved to capitals. The logo is a geometric mark that looks like an analogue volume dial, and it can stretch into a long bar like a mixing-desk fader. The idea is "Turn up your truth". The website was rebuilt too, written so that AI search as well as Google can read it. The studio launched in 2020, so this comes six years in.

![HOW+HOW's new logo, geometric letterforms resembling a volume dial](https://media.creativeboom.com/d1c3189b-b681-4305-b29c-19b8a5838c0e/conversions/f78f5f4ff765ac00bfa120731f338266493cbc1c-medium.webp)

_Image: [Creative Boom](https://www.creativeboom.com/news/london-and-la-studio-howhow-launches-a-new-name-visual-identity-and-website/)_

**Toyto × Odd Works (November 2).** Odd Works, a studio working between Lisbon and London, designed the identity for Toyto, a Berlin brand of wooden block toys. The wordmark is built from shapes that echo the toys and is paired with Labil Grotesk by Kometa Typeface. The packaging is clean, with embossing and debossing for touch. It names Bauhaus designers and Dieter Rams among its influences. A brand that wants children to hold wood instead of a screen skipping loud toy colours is a pretty easy choice to follow.

![Toyto identity work](https://m.itsnicethat.com/original_images/odd-works-toyto-graphic-design-itsnicethat-1.jpg "Wooden blocks and the wordmark")
_Image: [It's Nice That](https://www.itsnicethat.com/articles/odd-works-toyto-graphic-design-project-021126)_

![Toyto packaging and products](https://m.itsnicethat.com/original_images/odd-works-toyto-graphic-design-itsnicethat-3.jpg "Packaging")
_Image: [It's Nice That](https://www.itsnicethat.com/articles/odd-works-toyto-graphic-design-project-021126)_

![Toyto print pieces](https://m.itsnicethat.com/original_images/odd-works-toyto-graphic-design-itsnicethat-5.jpg "Print")
_Image: [It's Nice That](https://www.itsnicethat.com/articles/odd-works-toyto-graphic-design-project-021126)_

**Purple Garden × Mother Design (October 28).** The rebrand of the psychic services platform Purple Garden was done by the London studio Mother Design. The process is unusual. The team held a séance, a chakra reading and an automatic drawing workshop, and worked in paper and charcoal. The result is a wordmark with elongated serifs, a crystal-like glyph, a palette of six warmer purples and 28 botanical and abstract motifs. The idea behind it, "A Living Practice", moves the brand from one-off readings to ongoing practice.

| 항목 | 값 | 설명 |
| --- | --- | --- |
| Purple palette | 6colors | warmer purples |
| Illustrated motifs | 28 | botanical and abstract |

_Source: Creative Boom. Both figures come from the article._

![Purple Garden outdoor billboard](https://media.creativeboom.com/2e051557-68da-4cfe-96a0-80a7a0b25511/conversions/68215183474febd5f1f85f14624fa4207ddf43fb-medium.webp "Outdoor advertising")
_Image: [Creative Boom](https://www.creativeboom.com/work/how-mother-design-turned-a-seance-into-a-new-identity-for-purple-garden/)_

![Purple Garden website](https://media.creativeboom.com/34f56266-12fe-49b6-b50d-1d650d96e01c/conversions/658284139124d30c979320d9849f24b341c574fe-medium.webp "Website")
_Image: [Creative Boom](https://www.creativeboom.com/work/how-mother-design-turned-a-seance-into-a-new-identity-for-purple-garden/)_

![Purple Garden mood board](https://media.creativeboom.com/b899b6ce-5f80-491c-b392-ba46a9757a1b/conversions/92a8662a486c8f91949b5267e5f954bdba45d4fd-medium.webp "Mood board")
_Image: [Creative Boom](https://www.creativeboom.com/work/how-mother-design-turned-a-seance-into-a-new-identity-for-purple-garden/)_

## A post office that swaps fonts

- [Swiss Post Sans](https://www.swisstypefaces.com/read/swiss-post-sans/) — A custom typeface for Swiss Post

**Swiss Post Sans.** Swiss Typefaces made this custom typeface for Swiss Post. The page says the project took more than three years, and it gives no launch date, so none is stated here. The standout constraint was a "Hard Switch": the new font had to replace the old one by swapping font files, with no change to existing designs or layouts. That meant keeping the typographic volume of the original. There are five weights, Light, Regular, Bold, Black and ExtraBlack, and an Italic that is drawn with cursive qualities instead of a slanted Upright. Because prices and timetables are full of numbers, numerals are tabular by default. The square dot became round.

![Swiss Post Sans type specimen](https://www.swisstypefaces.com/media/ul/pl/img/SwissPostSans__5_WEB.webp "Type specimen")
_Image: [Swiss Typefaces](https://www.swisstypefaces.com/read/swiss-post-sans/)_

![Swiss Post Sans in use](https://www.swisstypefaces.com/media/ul/pl/img/SwissPostSans_WEB_8.webp "In use")
_Image: [Swiss Typefaces](https://www.swisstypefaces.com/read/swiss-post-sans/)_

![The Aa of Swiss Post Sans](https://www.swisstypefaces.com/media/ul/pl/img/SwissPostSans_Aa.gif "Aa")
_Image: [Swiss Typefaces](https://www.swisstypefaces.com/read/swiss-post-sans/)_

## Posters are still hard

- [INTL poster competition](https://www.itsnicethat.com/features/intl-poster-competition-graphic-design-spotlight-021126) — This year's INTL poster competition

**INTL International Poster Competition (November 2).** The competition launched in 2014. This year it drew 2,670 entries from 78 countries, and 190 posters go on show. Co-founder James Gilchrist says the purpose of a poster has stayed the same for centuries, to publicise and persuade. What changed is that QR codes and links let a poster carry less information, so designers can be more artistic. He points to three trends in this year's selection: dense layering that turns the image into a surface, collaged 90s-style typography, and deliberately "unprofessional" naive, analogue work.

| 항목 | 값 | 설명 |
| --- | --- | --- |
| Entries | 2670entries | in 2026 |
| Countries | 78countries | where entries came from |
| Posters on show | 190posters | by more than 200 designers |

_Source: It's Nice That._

![The INTL poster competition 2026 hero image](https://m.itsnicethat.com/original_images/Hero_copy.png?class=w1440 "INTL 2026")
_Image: [It's Nice That](https://www.itsnicethat.com/features/intl-poster-competition-graphic-design-spotlight-021126)_

![Fake Plastic Trees, 2026, China, Matthew Wang](https://m.itsnicethat.com/original_images/INTL_Fake_Plastic_Trees_2026_China_Matthew_Wang_.jpg "Fake Plastic Trees, China")
_Image: [It's Nice That](https://www.itsnicethat.com/features/intl-poster-competition-graphic-design-spotlight-021126)_

![FACE TOO FACE, 2025, Japan, Shun Sasaki, Hand Saw Press](https://m.itsnicethat.com/original_images/INTL_FACE_TOO_FACE_2025_JapanShun_Sasaki_Hand_Saw_Press_1.jpg "FACE TOO FACE, Japan")
_Image: [It's Nice That](https://www.itsnicethat.com/features/intl-poster-competition-graphic-design-spotlight-021126)_

![Visions of Comfort, 2024, France, Paul Dagorne](https://m.itsnicethat.com/original_images/INTL_Paul_Dagorne_Visions_of_Comfort_2024_France_Pedro_Cardoso_.jpg "Visions of Comfort, France")
_Image: [It's Nice That](https://www.itsnicethat.com/features/intl-poster-competition-graphic-design-spotlight-021126)_

## View

Laid side by side, the five share a thread. Logos and typefaces seem to be designed less around what they hold and more around how they get swapped in. A logo that stretches like a volume dial and a font that replaces another by file are both that. I would bet on the Toyto way, taking things away, lasting longer, but that is a matter of taste. Whether the AI-search tuning of HOW+HOW works in practice is not in the article, so it cannot be known from here.

## Sources

- [How&How becomes How+How in a rebrand that turns up its truth](https://www.creativeboom.com/news/london-and-la-studio-howhow-launches-a-new-name-visual-identity-and-website/), Creative Boom
- [Swiss Post Sans](https://www.swisstypefaces.com/read/swiss-post-sans/), Swiss Typefaces
- [Children's toys don't need to be an eyesore with Odd Works' tasteful identity for Toyto](https://www.itsnicethat.com/articles/odd-works-toyto-graphic-design-project-021126), It's Nice That
- ["Designing a good poster is a dark art": highlights from this year's INTL poster competition](https://www.itsnicethat.com/features/intl-poster-competition-graphic-design-spotlight-021126), It's Nice That
- [Mother Design began Purple Garden's rebrand with a séance](https://www.creativeboom.com/work/how-mother-design-turned-a-seance-into-a-new-identity-for-purple-garden/), Creative Boom